Technology
September 22, 2018

SEO for WordPress Guide: Optimizing your Website and Your Posts

We will discuss in this article the most important tips that every beginner should follow if they want to optimize the on-page Search Engine Optimization ranking of their WordPress sites and posts. Of all the plugins that are used by people who want to start blogging using WordPress, SEO Yoast one of the simplest and the easiest way to use on-page SEO plugin today. Yoast SEO will let you track the usage of your keywords in every post. According to website Vivatraffic, SEO criteria, whether it is on-page or off-page are essential to make your site rank higher.

Focus keywords

Focus keywords are the main keywords, but people searched them differently. Focus keywords are keywords that are a part of a longer phrase that people searched when searching for a product. People can also use synonym words of the keywords if they can’t find the product they want using focus keywords.

Certain types of main keywords are long tail keywords which are a more extended version of focus keywords. But the main keywords rank much faster compared to focus keywords.

Using plugins like Yoast, you can optimize a single keyword if you are using its free version. But if you want to fully take advantage of its inclusive list of elements tracked by the plugin for the focus keyword, you need to pay the premium version. With the premium account, you can maximize for up to five different focus keywords and help optimize on-page rank and factor different focus keywords.

(Click here to know more about focus keywords.)

Make the title post SEO friendly

When you are doing on-page SEO, it is not just inserting the keywords in your heading or title. There are other factors that you need to consider including tags, meta descriptions, categories, etc. These factors should be considered if you want to customize the on-page SEO of your blog posts properly. Remember that the first thing people will see in search engines about your post is the title. Make sure your title is:

Catchy – Title should contain your focus keywords, and includes 70 characters or less. To make it appealing, you need to make sure that the title will convey all the advantages of reading your site or post compared to your competitors ranked below or above you on Google SERP.

Using catchy adjectives to make the title stand out in search results should your priority when creating your title post. Take for example, instead of writing “Pros and Cons of using WordPress SEO plugins,” you can write “WordPress SEO Plugins that will help skyrocket your site traffic.”

(To know more about Google SERP, visit https://serps.com/tools.)

Don’t forget meta descriptions

People thought meta descriptions not crucial to today’s SEO. On the contrary, people who are using search engines searching for products or services, the first thing they see are the site’s title and description on the SERP. It will also appear on social media platforms like Twitter, Facebook, YouTube, Google + or LinkedIn. Search engines give the title and description equal importance when it comes to SEO ranking. A well-placed meta description can explain a lot about what your website or posts are all about. It helps the search engines understand your site’s contents.

Keep it human

People who visit your site are the one who reads your contents. All search engines do is present your content to your target market or audience. If you write your contents with keywords in mind, it will turn out to be boring and monotonous. If you ignore the quality of your materials, forgets about SEO. Always remember, in SEO, content is everything and Search Engine Optimization is just a way to market your site or your content. SEO is not enough, and you need to have good content for your target market to enjoy.