Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive better demand generation, I had to dive in.
The challenge with these reports is that they’re typically very enterprise-focused. In my work as a small business marketing consultant, I’m much more interested in what these findings mean for small business leaders. With that in mind, here’s a look at what entrepreneurs can learn from this report.