Angela Lang/CNET

Facebook CEO Mark Zuckerberg is reportedly reluctant to change the social network’s policies amid a growing ad boycott. During a town hall meeting last Friday, Zuckerberg told employees that he expects “all these advertisers will be back on the platform soon enough,” according to a report Wednesday from The Information.

Last month, a group of civil rights organizations including the Anti-Defamation League, the NAACP and Color of Change called on businesses to “hit pause on hate” and not advertise on Facebook for the month of July. The groups are pushing Facebook to do more to combat hate speech on the platform. 

The campaign has picked up speed with major brands including Unilever, Verizon, Sony, Target, Ford and Microsoft joining the boycott. As of July 1, more than 500 businesses and organizations had reportedly said they were pausing advertising on Facebook. 

Facebook executives have reportedly been meeting with advertisers, and Zuckerberg is planning to talk to organizers of the boycott, according to Reuters. 

However, Zuckerberg reportedly told employees that the boycott is more of a reputation and partner issue than an economic one. “We’re not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue,” Zuckerberg said, according to The Information. 

Facebook didn’t immediately respond to a request for comment. 

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